The Myth Of Excellence
by Crawford, Fred; Mathews, Ryan
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.From the Hardcover edition.
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford, Ryan Mathews
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The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
by Ryan Mathews; Fred Crawford
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Crawford, Fred; Mathews, Ryan
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The Myth of Excellence
by Fred Crawford, Ryan Mathews
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Ryan Mathews,Fred Crawford
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
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The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
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The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
by Mathews, Ryan, Crawford, Fred
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford/ Ryan Mathews
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Three Rivers Pr, 2003. Paperback. New. reprint edition. 272 pages. 8.00x5.25x0.50 inches. Item Price
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
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- 2003-05-27
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San Diego, California, USA
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Currency, 2003-05-27. Paperback. New. New. In shrink wrap. Looks like an interesting title! Item Price
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