The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford; Ryan Mathews
- New
- Paperback
- Condition
- New
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Seller
-
San Diego, California, United States
Payment Methods Accepted
About This Item
Synopsis
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.
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Details
- Bookseller
- GridFreed LLC (US)
- Bookseller's Inventory #
- Q-0609810014
- Title
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
- Author
- Fred Crawford; Ryan Mathews
- Format/Binding
- Paperback
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Publisher
- Currency
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 2003-05-27
Terms of Sale
GridFreed LLC
About the Seller
GridFreed LLC
About GridFreed LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...