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The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything

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The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything

by Mathews, Ryan, Crawford, Fred

  • Used
Condition
Used - Good
ISBN 10
0609608207
ISBN 13
9780609608203
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About This Item

Crown Publishing Group, The. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP64967028
Title
The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
Author
Mathews, Ryan, Crawford, Fred
Book Condition
Used - Good
Quantity Available
1
Binding
Hardcover
ISBN 10
0609608207
ISBN 13
9780609608203
Publisher
Crown Publishing Group, The
Place of Publication
Ny
This edition first published
June 26, 2001

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