The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford, Ryan Mathews
- Used
- Condition
- Used - Good
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.
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Details
- Bookseller
- Wonder Book (US)
- Bookseller's Inventory #
- M12L-00574
- Title
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
- Author
- Fred Crawford, Ryan Mathews
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Publisher
- Currency
- Place of Publication
- New York, Ny, U.s.a.
- This edition first published
- May 27, 2003
Terms of Sale
Wonder Book
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