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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford; Ryan Mathews

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0609608207
ISBN 13
9780609608203
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About This Item

Crown Business, 2001-06-26. Hardcover. Very Good. nice book

Synopsis

FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.

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Details

Bookseller
books4U2day US (US)
Bookseller's Inventory #
1004220022
Title
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Author
Fred Crawford; Ryan Mathews
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0609608207
ISBN 13
9780609608203
Publisher
Crown Business
Place of Publication
Ny
Date Published
2001-06-26
X weight
22 oz

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books4U2day

Seller rating:
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Stone Mountain, Georgia

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