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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly Hardcover - 2007 - 1st Edition
by David Meerman Scott
Summary
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Details
- Title The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
- Author David Meerman Scott
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 275
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, New Jersey, U.S.A.
- Date June 4, 2007
- ISBN 9780470113455 / 0470113456
- Weight 0.91 lbs (0.41 kg)
- Dimensions 8.72 x 5.8 x 1.05 in (22.15 x 14.73 x 2.67 cm)
- Library of Congress subjects Internet marketing, Public relations
- Library of Congress Catalog Number 2006102241
- Dewey Decimal Code 658.872
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by Scott, David Meerman
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by Scott, David Meerman
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
by Scott, David Meerman
- Used
- Very Good
- Hardcover
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- Used - Very Good
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
by Scott, David Meerman
- Used
- Hardcover
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- Hardcover
- ISBN 10 / ISBN 13
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John Wiley & Sons, 2007. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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