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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

by Scott, David Meerman

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0470113456
ISBN 13
9780470113455
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About This Item

John Wiley & Sons, 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0470113456I4N00
Title
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Author
Scott, David Meerman
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0470113456
ISBN 13
9780470113455
Publisher
John Wiley & Sons
Place of Publication
Hoboken, New Jersey, U.s.a.
Date Published
2007

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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