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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
by Scott, David Meerman
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0470113456
- ISBN 13
- 9780470113455
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
John Wiley & Sons, 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0470113456I4N00
- Title
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
- Author
- Scott, David Meerman
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0470113456
- ISBN 13
- 9780470113455
- Publisher
- John Wiley & Sons
- Place of Publication
- Hoboken, New Jersey, U.s.a.
- Date Published
- 2007
Terms of Sale
ThriftBooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
About ThriftBooks
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Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...