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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by Scott, David Meerman

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
0470113456
ISBN 13
9780470113455
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About This Item

Wiley, 2007-06-04. Hardcover. Good. 8x5x1.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
Gulf Coast Books US (US)
Bookseller's Inventory #
0470113456-3-18465174
Title
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author
Scott, David Meerman
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0470113456
ISBN 13
9780470113455
Publisher
Wiley
Place of Publication
Hoboken, New Jersey, U.s.a.
Date Published
2007-06-04
Size
8x5x1
X weight
11 oz

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Gulf Coast Books

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About the Seller

Gulf Coast Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Memphis, Tennessee

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