Marketing Management
by Dawn Iacobucci
- New
- Paperback
- Condition
- New
- ISBN 10
- 1337271128
- ISBN 13
- 9781337271127
- Seller
-
Southport, Merseyside, United Kingdom
9 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Paperback / softback. New. Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9781337271127
- Title
- Marketing Management
- Author
- Dawn Iacobucci
- Format/Binding
- Paperback / softback
- Book Condition
- New New
- Quantity Available
- 9
- Binding
- Paperback
- ISBN 10
- 1337271128
- ISBN 13
- 9781337271127
- Publisher
- South-western College Pub
- This edition first published
- 2017-07
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...