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Marketing Management
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Marketing Management Unknown - 2017

by Iacobucci, Dawn


From the publisher

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci�s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today�s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today�s managers must make every day.

Details

  • Title Marketing Management
  • Author Iacobucci, Dawn
  • Binding unknown
  • Edition 5, 2017
  • Pages 324
  • Language ENG
  • Publisher South-Western College Pub
  • Date 2017-07
  • ISBN 9781337271127
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Marketing Management
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Marketing Management

by Iacobucci, Dawn

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ISBN 13
9781337271127
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Marketing Management
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Marketing Management

by Iacobucci, Dawn

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Paperback
ISBN 13
9781337271127
ISBN 10
1337271128
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Marketing Management
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Marketing Management

by Iacobucci, Dawn

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ISBN 13
9781337271127
ISBN 10
1337271128
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Marketing Management
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Marketing Management

by Iacobucci, Dawn

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ISBN 13
9781337271127
ISBN 10
1337271128
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Marketing Management

Marketing Management

by Dawn Iacobucci

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Paperback / softback. New. Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.
Item Price
£64.86
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Marketing Management
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Marketing Management

by Dawn Iacobucci

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ISBN 13
9781337271127
ISBN 10
1337271128
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Marketing Management
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Marketing Management

by Iacobucci

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ISBN 13
9781337271127
ISBN 10
1337271128
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