Get Right Second Time HB /Gershman
by Michael Gershman
- Used
- Fine
- Hardcover
- first
- Condition
- Fine/Fine
- ISBN 10
- 0201550822
- ISBN 13
- 9780201550825
- Seller
-
Washington, District of Columbia, United States
Payment Methods Accepted
About This Item
First edition hardcover, which is in fine condition. Please see photos for condition. Seller will carefully wrap book in bubble wrap, box it, and ship it with tracking.
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
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Details
- Bookseller
- Book Nook (US)
- Bookseller's Inventory #
- D-557
- Title
- Get Right Second Time HB /Gershman
- Author
- Michael Gershman
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0201550822
- ISBN 13
- 9780201550825
- Publisher
- Addison Wesley Longman Publishing Co
- Place of Publication
- Reading
- Date Published
- January 1, 1990
Terms of Sale
Book Nook
Full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Book Nook
Biblio member since 2021
Washington, District of Columbia
About Book Nook
Seller of rare books who prioritizes customer service by being responsive and packaging and shipping books with care.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...