Description:
Paperback. Very Good.
Stock Photo: Cover May Be Different
Selling the Invisible: A Field Guide to Modern Marketing Paperback - 2001 - 1st Edition
by Harry Beckwith
Summary
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
First line
In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
Details
- Title Selling the Invisible: A Field Guide to Modern Marketing
- Author Harry Beckwith
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Texere Publishing, London
- Date March 1, 2001
- ISBN 9781587990663 / 1587990660
- Dewey Decimal Code 658.8
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
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- 9781587990663 / 1587990660
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GORING BY SEA, West Sussex, United Kingdom
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
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- Paperback
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Good.
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
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- Binding
- Paperback
- ISBN 10 / ISBN 13
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Acceptable.
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Stock Photo: Cover May Be Different
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, H.
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- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Texere Publishing, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663
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Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
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Milton Keynes , Buckinghamshire, United Kingdom
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Texere Publishing. Hardcover. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 03/01/2001
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Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
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Dunfermline, Fife, United Kingdom
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Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
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- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
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Seattle, Washington, United States
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Texere Publishing, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
- Quantity Available
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Mishawaka, Indiana, United States
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£6.40FREE shipping to USA
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Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Stock Photo: Cover May Be Different
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
- Quantity Available
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HOUSTON, Texas, United States
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Texere, 2001-03-01. Hardcover. Good.
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Stock Photo: Cover May Be Different
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- very good
- Paperback
- Condition
- Used - VERY GOOD
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781587990663 / 1587990660
- Quantity Available
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Aurora, Ontario, Canada
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Description:
Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario.
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