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Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing Paperback - 2001 - 1st Edition

by Harry Beckwith


Summary

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

First line

In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.

Details

  • Title Selling the Invisible: A Field Guide to Modern Marketing
  • Author Harry Beckwith
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Texere Publishing, London
  • Date March 1, 2001
  • ISBN 9781587990663 / 1587990660
  • Dewey Decimal Code 658.8
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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • very good
  • Paperback
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Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Very Good.
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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
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GORING BY SEA, West Sussex, United Kingdom
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This seller has earned a 2 of 5 Stars rating from Biblio customers.
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£1.46
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Paperback. Good.
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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
1
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GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£1.46
£8.57 shipping to USA

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Description:
Paperback. Acceptable.
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£1.46
£8.57 shipping to USA
Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, H.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
1
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Texere Publishing, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663
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Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • Hardcover
Condition
Used; Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781587990663 / 1587990660
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Milton Keynes , Buckinghamshire, United Kingdom
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Texere Publishing. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 03/01/2001
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£3.48
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Selling the Invisible : A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
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Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
2
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Seattle, Washington, United States
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Texere Publishing, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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£5.09
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Selling the Invisible : A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
1
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Mishawaka, Indiana, United States
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Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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£6.40
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Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
1
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HOUSTON, Texas, United States
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Texere, 2001-03-01. Hardcover. Good.
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Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • very good
  • Paperback
Condition
Used - VERY GOOD
Binding
Paperback
ISBN 10 / ISBN 13
9781587990663 / 1587990660
Quantity Available
1
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Aurora, Ontario, Canada
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Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario.
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