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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
1587990660
ISBN 13
9781587990663
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About This Item

Texere, 2001-03-01. Hardcover. Good.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG1587990660
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1587990660
ISBN 13
9781587990663
Publisher
Texere
Place of Publication
London
Date Published
2001-03-01

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About the Seller

Ergodebooks

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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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HOUSTON, Texas

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