Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- good
- Hardcover
- Condition
- Good
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Seller
-
HOUSTON, Texas, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- SONG1587990660
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Publisher
- Texere
- Place of Publication
- London
- Date Published
- 2001-03-01
Terms of Sale
Ergodebooks
We have 30 day return policy.