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How to Market Books
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How to Market Books Paperback - 2008

by Alison Baverstock


Summary

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

From the publisher

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost ""guerrilla"" marketing.

Details

  • Title How to Market Books
  • Author Alison Baverstock
  • Binding Paperback
  • Edition 4th edition
  • Pages 336
  • Language ENG
  • Publisher Kogan Page
  • Date March 1, 2008
  • ISBN 9780749450205

About the author

Alison Baverstock regularly gives seminars on Publishing Studies at various universities. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book in You?
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by BAVERSTOCK, Alison

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, A.

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ISBN 10 / ISBN 13
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749450205
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Stock Photo: Cover May Be Different

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749450205 / 0749450207
Quantity Available
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749450205
Item Price
£2.50
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, Alison

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Paperback
ISBN 10 / ISBN 13
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How to Market Books : The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books : The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, Alison

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ISBN 10 / ISBN 13
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How to Market Books: The Essential Guide to Maximizing Profit And Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit And Exploiting All Channels to Market

by Baverstock, Alison

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ISBN 10 / ISBN 13
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition

by Alison Baverstock

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Alison Baverstock

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