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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by BAVERSTOCK, Alison

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0749450207
ISBN 13
9780749450205
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About This Item

Paperback. Very Good.

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR003365085
Title
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Author
BAVERSTOCK, Alison
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
4
ISBN 10
0749450207
ISBN 13
9780749450205
Publisher
Kogan Page
This edition first published
March 1, 2008

Terms of Sale

World of Books Ltd

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About the Seller

World of Books Ltd

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Biblio member since 2007
GORING BY SEA, West Sussex

About World of Books Ltd

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.

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