How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
by BAVERSTOCK, Alison
- Used
- very good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0749450207
- ISBN 13
- 9780749450205
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
4 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Details
- Bookseller
- World of Books Ltd (GB)
- Bookseller's Inventory #
- GOR003365085
- Title
- How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
- Author
- BAVERSTOCK, Alison
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 4
- ISBN 10
- 0749450207
- ISBN 13
- 9780749450205
- Publisher
- Kogan Page
- This edition first published
- March 1, 2008
Terms of Sale
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About the Seller
World of Books Ltd
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