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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age Unknown - 2011 - 1st Edition

by Sheldrake, Philip (Editor)


From the publisher

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

"Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how."

David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Details

  • Title The Business of Influence: Reframing Marketing and PR for the Digital Age
  • Author Sheldrake, Philip (Editor)
  • Binding unknown
  • Edition number 1st
  • Edition 1
  • Pages 232
  • Language ENG
  • Publisher Wiley
  • Date 2011
  • ISBN 9780470978627

About the author

Philip Sheldrake is a Chartered Engineer, a Co-Founding Partner of Meanwhile, the venture marketers, a Main Board Director of Intellect, the UK trade association for the technology industry, and Board Director of 6UK, a government backed non-profit to promote adoption of the new Internet protocol in the UK.
He co-founded an award-winning PR consultancy at the end of the 90s, selling it to W2 Group, a Massachusetts based marketing services group, to become the European HQ of W2's PR company, Racepoint.
Philip authored The Social Web Analytics eBook 2008, and the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing. He chairs the Chartered Institute of Public Relations group on measurement and evaluation, presents CIPR TV, and designs and chairs Internetome, the Internet of Things Conference.
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The Business of Influence: Reframing Marketing and PR for the Digital Age

The Business of Influence: Reframing Marketing and PR for the Digital Age

by Sheldrake, Philip

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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age

by Sheldrake, Philip

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The Business of Influence : Reframing Marketing and PR for the Digital Age
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The Business of Influence : Reframing Marketing and PR for the Digital Age

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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age

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UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
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The Business of Influence: Reframing Marketing and PR for the Digital Age

The Business of Influence: Reframing Marketing and PR for the Digital Age

by Sheldrake, Philip

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The Business of Influence: Reframing Marketing and PR for the Digital Age

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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age

by Sheldrake, P.

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John Wiley & Sons, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470978627
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