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The Business of Influence: Reframing Marketing and PR for the Digital Age

The Business of Influence: Reframing Marketing and PR for the Digital Age

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The Business of Influence: Reframing Marketing and PR for the Digital Age

by Philip Sheldrake

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0470978627
ISBN 13
9780470978627
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About This Item

UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

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Details

Bookseller
Lady Lisa's Bookshop GB (GB)
Bookseller's Inventory #
29198
Title
The Business of Influence: Reframing Marketing and PR for the Digital Age
Author
Philip Sheldrake
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0470978627
ISBN 13
9780470978627
Publisher
John Wiley & Sons
Place of Publication
UK
Date Published
2011

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About the Seller

Lady Lisa's Bookshop

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Chester

About Lady Lisa's Bookshop

Lady Lisa's Bookshop. I specialise in modern secondhand non-fiction books. I also have amounts of fiction and out of print books, used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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