Building Reputational Capital
by Jackson, Kevin T
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
by JACKSON, Kevin T
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
by Kevin T. Jackson
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
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Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line
by Kevin T. Jackson
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Hardback. New. In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success. Item Price
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
by Jackson, Kevin T.
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
by Jackson, Kevin T
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