Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
by Jackson, Kevin T
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Seller
-
Newport Coast, California, United States
Payment Methods Accepted
About This Item
Synopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
Reviews
(Log in or Create an Account first!)
Details
- Seller
- Bonita (US)
- Seller's Inventory #
- 0195161386.G
- Title
- Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
- Author
- Jackson, Kevin T
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Publisher
- Oxford University Press, USA
- Place of Publication
- Ny
- This edition first published
- March 5, 2004