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Hardback. New. Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you'll see why gay men are a vital consumer lifeline to today's clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored…
Read More Twenty million new customers! understanding gay mens' consumer behavior by Kates, Steven M., PhD - 1998
by Kates, Steven M., PhD
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Twenty million new customers! understanding gay mens' consumer behavior
by Kates, Steven M., PhD
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New York: Harrington Park Press, 1998. Paperback. xi, 235p., preference, extensive appendices, index, very good first edition trade paperback in pictorial wraps. Haworth Gay & Lesbian Studies: John P. De Cecco, editor.
- Bookseller Bolerium Books Inc., ABAA/ILAB (US)
- Format/Binding Paperback
- Book Condition Used
- Quantity Available 1
- Binding Paperback
- ISBN 10 0789001756
- ISBN 13 9780789001757
- Publisher Harrington Park Press
- Place of Publication New York
- Date Published 1998
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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
by John DeCecco
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- Hardcover
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- 9780789001757 / 0789001756
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Stock Photo: Cover May Be Different
Twenty Million New Customers!: Understanding Gay Men�s Consumer Behavior
by Dececco, Phd, John (Author)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780789001757 / 0789001756
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Exeter, Devon, United Kingdom
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Haworth Pr Inc, 1997. Hardcover. New. 1st edition. 235 pages. 9.00x6.25x1.00 inches.
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