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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior Hardcover - 1997
by Steven M. Kates
First line
The so-called "deviant" consumer behavior of gays and lesbians is a much neglected focus in the mainstream consumer research literature (Sanders 1989; Wardlow 1996) while consumer perspectives are similarly rare in gay and lesbian studies.
Details
- Title Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
- Author Steven M. Kates
- Binding Hardcover
- Edition First Edition
- Pages 250
- Volumes 1
- Language ENG
- Publisher Routledge, New York
- Date December 1997
- ISBN 9780789001757 / 0789001756
- Weight 1.34 lbs (0.61 kg)
- Dimensions 8.81 x 6.25 x 0.96 in (22.38 x 15.88 x 2.44 cm)
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Themes
- Sex & Gender: Gay
- Topical: Lgbt
- Library of Congress subjects Gay consumers - United States
- Library of Congress Catalog Number 97017008
- Dewey Decimal Code 306.308
Media reviews
Citations
- Booklist, 11/01/1997, Page 441
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Stock Photo: Cover May Be Different
Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
by John DeCecco
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 13
- 9780789001757
- ISBN 10
- 0789001756
- Quantity Available
- 1
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Southport, Merseyside, United Kingdom
- Item Price
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£118.09£9.95 shipping to USA
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Description:
Hardback. New. Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you'll see why gay men are a vital consumer lifeline to today's clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored…
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£118.09
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Stock Photo: Cover May Be Different
Twenty Million New Customers!: Understanding Gay Men�s Consumer Behavior
by Dececco, Phd, John (Author)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 13
- 9780789001757
- ISBN 10
- 0789001756
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
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£141.28£10.00 shipping to USA
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Description:
Haworth Pr Inc, 1997. Hardcover. New. 1st edition. 235 pages. 9.00x6.25x1.00 inches.
Item Price
£141.28
£10.00
shipping to USA