Take a Chance to Be First.

Paperback. Like New. In excellent condition, never read. From Publishers Weekly\nEx-combat pilot Warren Avis risked all his savings and stretched-out credit to fill a postwar need he saw for auto-rental service at major airports. As is well-known, he came up a winner (while Hertz fumed). With enthusiasm, good humor and a breezy writing style, Avis tells how he did it and went on to other success as well in condominiums and computers. He urges capitalist ""adventurers"" to take a chance on opportunities built into the current service and information age. Money, power and status are an entrepreneur's motivation, notes Avis, but filling a public need is a corollary satisfaction. He lists daring, concentration, dedication, and above all a product or service consumers are waiting for, as prerequisites for success. He also reviews the win-or-lose importance of orderly cash management, efficient production and distribution, good personnel and customer relations, andto be kept always in sightcontrolled expansion when the profit curve begins. 50,000 first printing; $50,000 ad/promo; first serial to Success; Fortune Book Club alternate.(June \nCopyright 1986 Reed Business Information, Inc. \n\nFrom Library Journal\nAvis, founder of Avis Rent-a-Car and successful entrepreneur, offers readers a two-for-one deal: a business memoir and his advice on successful entrepreneurship. Using his own background, Avis discusses the practical implications of the entrepreneurial personality and how to harness entrepreneurial drives to produce positive results. He characterizes entrepreneurs as gunslingers in the American economy, unconventional and risk-taking, but stresses the need for good banking and legal relations, careful planning and evaluation, and good judgment. Readable and lively, this book is recommended for public library business collections. Elin B. Christianson, Library Consultant, Hobart, Ind.\nCopyright 1986 Reed Business Information, Inc.