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Selling The Invisible

Selling The Invisible

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Selling The Invisible

by Harry Beckwith

  • New
  • Paperback
Condition
New
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than product

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Ria Christie Collections GB (GB)
Bookseller's Inventory #
ria9780446672313_inp
Title
Selling The Invisible
Author
Harry Beckwith
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
4
Binding
Paperback
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Warner Books
Place of Publication
New Delhi
This edition first published
March 1, 1998

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Ria Christie Collections

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About the Seller

Ria Christie Collections

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Uxbridge, Greater London

About Ria Christie Collections

Hello We are professional online booksellers. We sell mostly new books and textbooks and we do our best to provide a competitive price. We are based in Greater London, UK. We pride ourselves by providing a good customer service throughout, shipping the items quickly and replying to customer queries promptly. Ria Christie Collections

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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