Selling the Invisible

By Beckwith, Harry

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Reviews

Review this book and you'll be entered for a chance to win $50!

(Log-in or create an account first!)

You're rating the book as a work, not the seller or the specific copy you purchased!

Available copies

image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
1999-01-09
Condition
New
ISBN
9780752821030
Item Price
$269.78

Show Details

Description:
1999-01-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$269.78
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2008-04-09
Condition
New
ISBN
9781600241017
Item Price
$109.79

Show Details

Description:
2008-04-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$109.79
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
1997-07-07
Condition
New
ISBN
9780446520942
Item Price
$109.79

Show Details

Description:
1997-07-07. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$109.79
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2012-06-01
Condition
New
ISBN
9780446672313
Item Price
$108.33

Show Details

Description:
2012-06-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$108.33
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2003-03-01
Condition
New
ISBN
9780446520942
Item Price
$96.54

Show Details

Description:
2003-03-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$96.54
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2005-08-05
Condition
Good
ISBN
9780446520942
Item Price
$79.17

Show Details

Description:
2005-08-05. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$79.17
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2001-02-05
Condition
Good
ISBN
9781587990663
Item Price
$79.17

Show Details

Description:
2001-02-05. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$79.17
No cover image available

Selling the Invisible

by HARRY BECKWITH

Seller
BOOK POINT PTE LTD
Condition
Very Good
Item Price
$53.45

Show Details

Description:
Paper Back. Very Good. Used book with good condition, there is no highlighting or markings on the book
Add to Wishlist
Item Price
$53.45
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
2012-06-01
Condition
Good
ISBN
9780446672313
Item Price
$47.09

Show Details

Description:
2012-06-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$47.09
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books Express
Published
1997-07-07
Condition
Good
ISBN
9780446520942
Item Price
$42.52

Show Details

Description:
1997-07-07. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
Add to Wishlist
Item Price
$42.52
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Better World Books
Condition
Used - Very Good
ISBN
9781587990663
Item Price
$28.35

Show Details

Description:
Texere. Used - Very Good. Great condition for a used book! Minimal wear.
Add to Wishlist
Item Price
$28.35
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Good Old Books
Published
1997
Condition
Very Good
Edition
First Edition Later Printing
ISBN
9780446520942
Item Price
$25.00

Show Details

Description:
Boston, Massachusetts, U.S.A.: Business Plus, 1997. 252 pages, signed and inscribed by the author on the front free end page.. By the Author. First Edition Later Printing . Cloth Backstrip. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Marketing.
Add to Wishlist
Item Price
$25.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
books4U2day
Published
1997-03-01
Condition
Good
ISBN
9780446520942
Item Price
$24.62

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Good. Nice looking book, has minor edge wear.has writing on inside cover pages and through-out book.
Add to Wishlist
Item Price
$24.62
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
books4U2day
Published
1997-03-01
Condition
Like New
ISBN
9780446520942
Item Price
$24.62

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Like New. Unused, in great condition.
Add to Wishlist
Item Price
$24.62
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
books4U2day
Published
1997-03-01
Condition
Very Good
ISBN
9780446520942
Item Price
$24.62

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Very Good. books looks nice
Add to Wishlist
Item Price
$24.62
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Revaluation Books
Published
2012
Condition
New
ISBN
9780446672313
Item Price
£19.89

Show Details

Description:
Grand Central Pub, 2012. Paperback. New. reprint edition. 247 pages. 7.50x5.00x0.75 inches.
Add to Wishlist
Item Price
£19.89
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Ergodebooks
Published
2012-03-20
Condition
Used:Good
Edition
Reprint
ISBN
9780446672313
Item Price
$17.67

Show Details

Description:
Business Plus, 2012-03-20. Reprint. Paperback. Used:Good.
Add to Wishlist
Item Price
$17.67
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Russell Books Ltd
Condition
New
ISBN
9780446672313
Item Price
$16.99

Show Details

Description:
Grand Central Publishing. New. Special order direct from the distributor
Add to Wishlist
Item Price
$16.99
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Ergodebooks
Published
1997-03-01
Condition
Used:Good
ISBN
9780446520942
Item Price
$15.64

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Used:Good.
Add to Wishlist
Item Price
$15.64
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Robinson Street Books, IOBA
Published
1997-03-01
Condition
Like New
ISBN
9780446520942
Item Price
$15.00

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Like New. Fine in Fine dust jacket. First edition.
Add to Wishlist
Item Price
$15.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Robinson Street Books, IOBA
Published
1997-03-01
Condition
Very Good
ISBN
9780446520942
Item Price
$15.00

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Very Good. Very good copy with clean pages and dust jacket. First printing. Sm8vo.
Add to Wishlist
Item Price
$15.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Voyageur Book Shop
Published
1997
Condition
Very Good
Edition
First Edition
ISBN
9780446520942
Item Price
$14.00

Show Details

Description:
New York: Business Plus, 1997. 252pp.. First Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" Tall.
Add to Wishlist
Item Price
$14.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Ergodebooks
Published
2001-03-01
Condition
Good
ISBN
9781587990663
Item Price
$13.94

Show Details

Description:
Texere, 2001-03-01. Hardcover. Good.
Add to Wishlist
Item Price
$13.94
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
First Choice Books
Published
1997
Condition
Fine
ISBN
9780446520942
Item Price
$13.50

Show Details

Description:
New York: Warner Books, 1997. 252 pages / previous owner's bookplate with inscription;. Cloth. Fine/Fine.
Add to Wishlist
Item Price
$13.50
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Ergodebooks
Published
2012-03-20
Condition
Good
ISBN
9780446672313
Item Price
$13.16

Show Details

Description:
Business Plus, 2012-03-20. Paperback. Good.
Add to Wishlist
Item Price
$13.16
image of Selling The Invisible: A Field Guide To Modern Marketing

Selling The Invisible: A Field Guide To Modern Marketing

by BECKWITH, HARRY

Seller
Ad Infinitum Books
Condition
Hardcover with dustjacket. Very good condition
ISBN
9780446520942
Item Price
$11.50

Show Details

Description:
Warner Books, New York: 1997. Hardcover with dustjacket. Very good condition. ISBN: 0446520942.
Add to Wishlist
Item Price
$11.50
image of Selling The Invisible

Selling The Invisible

by Beckwith, Harry

Seller
ThriftBooks
Published
1997
Condition
Good
Item Price
$11.11

Show Details

Description:
Warner, 1997. Hardcover. Good. Disclaimer:Dust jacket quality is not guaranteed.
Add to Wishlist
Item Price
$11.11
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Robinson Street Books, IOBA
Published
1997-03-01
Condition
Very Good
ISBN
9780446520942
Item Price
$10.00

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Very Good. Business & Investing. Very good name in ink front free endpaper in very good nicked dust jacket. 17th printing.
Add to Wishlist
Item Price
$10.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Irolita Books
Published
2001
Condition
VERY GOOD
ISBN
9781587990663
Item Price
$9.10

Show Details

Description:
Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Ships in protective cardboard packaging. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario.
Add to Wishlist
Item Price
$9.10
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Wonder Book
Condition
Used - Good
ISBN
9780446520942
Item Price
$8.99

Show Details

Description:
Business Plus. Used - Good. Good condition. Good dust jacket. Gifter's inscription on inside.
Add to Wishlist
Item Price
$8.99
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Wonder Book
Condition
Used - Very Good
ISBN
9780446520942
Item Price
$8.99

Show Details

Description:
Business Plus. Used - Very Good. Very Good condition. Good dust jacket. Dust jacket slightly dampstained.
Add to Wishlist
Item Price
$8.99
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
The Civil War Book Shop
Published
1997-03-01
Condition
New
ISBN
9780446520942
Item Price
$8.95

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. New/Like New. Like new; clean, tight, bright, with no tears, marks, or highlighting. Erased inscription on flyleaf and minor edge wear to jacket. From The Civil War Book Shop- As close as your computer; as dependable as old Abe.
Add to Wishlist
Item Price
$8.95
image of Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by HARRY BECKWITH

Seller
Jane Addams Book Shop
Published
March 1997
Condition
Very Good
ISBN
9780446520942
Item Price
$8.00

Show Details

Description:
Warner Books Inc, March 1997. Hardcover . Very Good. Very Good Hardcover with Very Good Dustjacket. Light soiling and shelfwear to DJ. Light soiling and shelfwear to covers. Pages clean and tight in binding. Pictures available upon request. A locally owned, independent book shop since 1984.
Add to Wishlist
Item Price
$8.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Readers Anonymous
Published
1997-03-01
Condition
Like New
ISBN
9780446520942
Item Price
$7.95

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition.
Add to Wishlist
Item Price
$7.95
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Ergodebooks
Published
1997-03-01
Condition
Good
ISBN
9780446520942
Item Price
$7.83

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Good.
Add to Wishlist
Item Price
$7.83
image of SELLING THE INVISIBLE: A Field Guide to Modern Marketing

SELLING THE INVISIBLE: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Russ States
Condition
Fine
ISBN
9780446520942
Item Price
$7.25

Show Details

Description:
New York: Warner Books (1997), 250pp, light shelfwear.. Hard Cover. Fine/Fine.
Add to Wishlist
Item Price
$7.25
No cover image available

The Tranquil Home by Baskett, Mickey

by

Seller
Biblio Pursuit
Condition
Very Good
Item Price
$6.97

Show Details

Description:
Very Good. Very Good. <br/> <br/>
Add to Wishlist
Item Price
$6.97
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Bookends
Published
March 1997
Condition
Used - Good
ISBN
9780446520942
Item Price
$6.88

Show Details

Description:
Business Plus, March 1997. Hardcover. Used - Good.
Add to Wishlist
Item Price
$6.88
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
Books With A Past
Published
March 1997
Condition
Used - Good
ISBN
9780446520942
Item Price
$6.41

Show Details

Description:
Business Plus, March 1997. Hardcover Hardcover. Used - Good. Satisfaction Guaranteed!!
Add to Wishlist
Item Price
$6.41
image of SELLING THE INVISIBLE - A FIELD GUIDE TO MODERN MARKETING

SELLING THE INVISIBLE - A FIELD GUIDE TO MODERN MARKETING

by Beckwith, Harry

Seller
Seneca Valley Used Books & Paper Collectibles
Published
1997
Condition
VG-/G+
Edition
1st Edition
ISBN
9780446520942
Item Price
$6.00

Show Details

Description:
Warner. VG-/G+. 1997. 1st Edition. Hardcover; 17th Printing. 0446520942 . In very good minus condition with only light usage showing. Black/gray covers with silver lettering on spine. Sometime in its past, this book became damp and lightly wrinkled the lower half of almost all the pages. Text is still clean/tight. DJ also shows some of that light… Read more
Add to Wishlist
Item Price
$6.00
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Cheryl's Books
Published
1997-03-01
Condition
Good
ISBN
9780446520942
Item Price
$5.99

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Good. Hardcover with dust jacket in good condition.
Add to Wishlist
Item Price
$5.99
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
2Vbooks
Published
1997
Condition
Fine in fine dust jacket.
ISBN
9780446520942
Item Price
$5.99

Show Details

Description:
New York, NY: Warner Books (NY). 1997. Hard cover. Fine in fine dust jacket.. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. . No previous owner's name. Clean, tight pages. No bent corners .
Add to Wishlist
Item Price
$5.99
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Cheryl's Books
Published
1997-03-01
Condition
Acceptable
ISBN
9780446520942
Item Price
$5.95

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Acceptable. Hardcover with dust jacket in acceptable condition! Some light shelf and use wear, Including a prior owner's name written on top and bottom edge, and Lots of dog eared pages and highlighted passages, otherwise appears to be a good usable, readable copy!
Add to Wishlist
Item Price
$5.95
No cover image available

Selling the Invisible : A Field Guide to Modern Marketing

by Harry Beckwith

Seller
ThriftBooks
Published
1997
Condition
Good
Item Price
$5.18

Show Details

Description:
Grand Central Publishing, 1997. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is:… Read more
Add to Wishlist
Item Price
$5.18
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Top Notch books
Published
1997
Condition
Very Good
ISBN
9780446520942
Item Price
$5.00

Show Details

Description:
U.S.A.: Business Plus, 1997. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. . Hard Cover. Very Good/Very Good. 12mo - over 6¾" - 7¾" tall.
Add to Wishlist
Item Price
$5.00
image of Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by HARRY BECKWITH

Seller
The Book Garden
Published
March 1997
Condition
Very Good - Cash
ISBN
9780446520942
Item Price
$5.00

Show Details

Description:
Warner Books Inc, March 1997. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.
Add to Wishlist
Item Price
$5.00
No cover image available

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
LegenGary Books
Published
1997-03-01
Condition
Like New
Item Price
$4.97

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Like New. Book in excellent condition. Clean pages and tight binding. Jacket in fine condition with just a few minor bump marks to edges from shelving. Ships same or next day.
Add to Wishlist
Item Price
$4.97
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Seller
RAW Books
Published
March 1997
Condition
Used - Good
ISBN
9780446520942
Item Price
$4.97

Show Details

Description:
Business Plus, March 1997. Hardcover . Used - Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank… Read more
Add to Wishlist
Item Price
$4.97
image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

Seller
Readers Anonymous
Published
1997-03-01
Condition
Like New
ISBN
9780446520942
Item Price
$4.95

Show Details

Description:
Business Plus, 1997-03-01. Hardcover. Like New/Like New. Small notation written on inside first page . Book has slight shelf wear from storage and use; otherwise the book is in excellent condition.
Add to Wishlist
Item Price
$4.95
image of Selling the Invisible

Selling the Invisible

by Beckwith, Harry

Seller
Becker's Books
Published
1997
Condition
Good in Very Good dust jacket
ISBN
9780446520942
Item Price
$4.90

Show Details

Description:
New York: Warner Books. Good in Very Good dust jacket. 1997. Hardcover. 0446520942 . 0446520942. .
Add to Wishlist
Item Price
$4.90