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Selling the Invisible

By Beckwith, Harry




SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.


Available copies: Selling the Invisible By Beckwith, Harry


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Selling The Invisible

Harry Beckwith

Business Plus. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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Price: $193.99


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2001-02-05. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $172.00


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2008-04-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $111.01


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

1997-07-07. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $108.07


Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

1999-01-09. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $100.70


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2012-06-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $100.70


Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

1997-04-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $97.76


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2008-04-09. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $48.18


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Texere, 2001-03-01. 1. Hardcover. Used:Good.

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Price: $46.48


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2001-02-05. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $43.39


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. Paperback. 0446672319 Please allow 4 - 14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business! . New. 2012-03-20. Reprint.

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Price: $40.23


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. Paperback. 0446672319 Please allow 4 - 14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business! . Fine. 2012-03-20. Reprint.

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Price: $40.23


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

2012-06-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $34.59


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing, 2008. CD-Audio. New. 5.75 x 5 cm.

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Price: $33.96


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Business Plus. Hardcover. 0446520942 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-) . New.

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Price: $32.47


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

1997-07-07. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $32.20


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SELLING THE INVISIBLE

BECKWITH HARRY

GRAND CENTRAL. New. 7.62 x 6.27 cm.

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Price: $32.00


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997-03-01. Hardcover. Very Good. books looks nice

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Price: $26.65


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997-03-01. Hardcover. Like New. Unused, in great condition.

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Price: $26.65


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997-03-01. Hardcover. Good. Nice looking book, has minor edge wear.has writing on inside cover pages and through-out book.

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Price: $26.65


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Boston, Massachusetts, U.S.A.: Business Plus, 1997. 252 pages, signed and inscribed by the author on the front free end page.. By the Author. First Edition Later Printing . Cloth Backstrip. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Marketing.

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Price: $25.00


image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. Paperback. 0446672319 Please allow 4 - 14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business! . Fair. 2012-03-20. Reprint.

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Price: $24.15


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 2012-03-20. Reprint. Paperback. Used:Good.

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Price: $23.01


Selling the Invisible

Beckwith, Harry

Texere Publishing,US. Hardcover. 0752821032 Crisp pages and tight binding. Appears unread. Different cover than shown. Light shelf wear on dust jacket. Sun fading. . Fine.

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Price: $20.89


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Business Plus, 1997-03-01. Hardcover. New. Brand New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, it is a great buy straight from book warehouse unread, exact artwork as listed. We ship very quickly and try our best all the time. Thank you.

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Price: $19.99


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

US: Business Plus. Hardcover. 0446520942 Fine in Fine dust jacket. First edition. books carefully packed and shipped promptly . Fine. 1997.

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Price: $18.00


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Business Plus. Hardcover. 0446520942 Very good copy with clean pages and dust jacket. First printing. Sm8vo. books carefully packed and shipped promptly . Very Good.

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Price: $18.00


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Selling The Invisible : A Field Guide to Modern Marketing

Harry Beckwith

New. Brand new we ship woorldwide. Libro nuevo, enviamos a todo el mundo por DHL. See picture

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Price: $17.47


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997-03-01. Hardcover. Used:Good.

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Price: $16.25


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 Special order direct from the distributor . New.

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Price: $16.00


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Selling the Invisible : A Field Guide to Modern Marketing

HARRY BECKWITH

Warner Books Inc, March 1997. Hardcover . 7.5 Bulk HB Standard.

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Price: $14.93


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Selling the Invisible - A Field Guide to Modern Marketing

Harry Beckwith

Warner Books, New York, 1997. Hardcover. Very Good/Very Good. Size: 7"-8" Tall. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0446520942. ISBN/EAN: 9780446520942. Pictures of this item not already displayed here available upon request. Inventory No: 36814. . 9780446520942

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Price: AUD $20.00
($14.04)


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

New York: Business Plus, 1997. 252pp.. First Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" Tall.

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Price: $14.00


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Selling The Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Paperback. New. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

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Price: £ 10.43
($13.39)


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

New York: Warner Books, 1997. 252 pages / previous owner's bookplate with inscription;. Cloth. Fine/Fine.

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Price: $13.50


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

US: Business Plus. Hardcover. 0446520942 Business & Investing. Very good name in ink front free endpaper in very good nicked dust jacket. 17th printing. books carefully packed and shipped promptly . Very Good. 1997-03-01.

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Price: $12.00


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Selling The Invisible: A Field Guide To Modern Marketing

BECKWITH, HARRY

Warner Books, New York: 1997. Hardcover with dustjacket. Very good condition. ISBN: 0446520942.

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Price: $11.75


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Paperback. Like New.

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Price: £ 8.36
($10.73)


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Texere, 2001-03-01. Hardcover. Good.

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Price: $10.66


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 *LIKE NEW* Ships Same Day or Next! . Fine.

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Price: $10.53


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 *BRAND NEW* Ships Same Day or Next! . New.

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Price: $10.53


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.5 . New.

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Price: $10.12


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Business Plus. Hardcover. 0446520942 . Good. 1997.

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Price: $9.99


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Hardback. Very Good.

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Price: £ 7.57
($9.72)


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Selling the Invisible : A Field Guide to Modern Marketing

HARRY BECKWITH

Warner Books Inc, March 1997. Hardcover . Very Good. Very Good Hardcover with Very Good Dustjacket. Light soiling and shelfwear to DJ. Light soiling and shelfwear to covers. Pages clean and tight in binding. Pictures available upon request. A locally owned, independent book shop since 1984.

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Price: $8.00


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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition.

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Price: $7.95


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997-03-01. Hardcover. Good.

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Price: $7.93


image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good.

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Price: $7.86


image of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Grand Central Publishing. PAPERBACK. 0446672319 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... . Good.

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Price: $6.88


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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 2012-03-20. Paperback. Good.

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Price: $7.68