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Selling the Invisible

Selling the Invisible

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Selling the Invisible

by Harry Beckwith

  • Used
  • Hardcover
Condition
Very Good +/Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Rockaway Beach, Missouri, United States
Item Price
£6.46
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About This Item

Warner Books, 1997. 252 pages. Highlighting last few pages. Corners are square. Silver lettering on spine is bright. Spine is tight and there are no loose pages. Dust jacket has light shelf wear. Cover colors are bright.. Hard Cover. Very Good +/Very Good. 8vo - over 7¾" - 9¾" tall.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
First Class Used Books US (US)
Bookseller's Inventory #
013019
Title
Selling the Invisible
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used - Very Good +
Jacket Condition
Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Warner Books
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
1997
Size
8vo - over 7¾" - 9&f

Terms of Sale

First Class Used Books

Books may be returned if not as described. Full purchase price plus postage will be refunded. Please e-mail seller before returning book. Books may be returned for other reasons. Purchase price refunded less postage. Please e-mail dealer before return of book.

About the Seller

First Class Used Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Rockaway Beach, Missouri

About First Class Used Books

Out of print book. Fiction, history, childrens Ozark history and lore. Cookbooks, political and some religious.

Glossary

Some terminology that may be used in this description includes:

Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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