Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- Fine
- Hardcover
- Condition
- Fine/Fine
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
post falls, Idaho, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- First Choice Books (US)
- Bookseller's Inventory #
- N4991
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Warner Books
- Place of Publication
- New York
- Date Published
- 1997
- Keywords
- Marketing, Business
- Bookseller catalogs
- Self-Help; Business;
Terms of Sale
First Choice Books
About the Seller
First Choice Books
About First Choice Books
Glossary
Some terminology that may be used in this description includes:
This Book’s Categories
- Art, Photography & Architecture Photography
- Business, Economics & Industry Business Marketing
- Languages & Language Writing
- Media & Communication Television
- Media & Communication News Media & Press Newspapers
- Media & Communication Radio
- Periodicals Magazines
- Psychology & Self-Help Self Help & Self Improvement