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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • Fine
  • Hardcover
Condition
Fine/Fine
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
post falls, Idaho, United States
Item Price
£10.93
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About This Item

New York: Warner Books, 1997. 252 pages / previous owner's bookplate with inscription;. Cloth. Fine/Fine.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
First Choice Books US (US)
Bookseller's Inventory #
N4991
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
Used - Fine
Jacket Condition
Fine
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Warner Books
Place of Publication
New York
Date Published
1997
Keywords
Marketing, Business
Bookseller catalogs
Self-Help; Business;

Terms of Sale

First Choice Books

If the book is not in the condition described in our listing we will refund the full sale price plus the shipping charge.

About the Seller

First Choice Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
post falls, Idaho

About First Choice Books

We carry a wide variety of books, specializing in history, childrens, vintage juveniles, technical, and scholarly editions.

Glossary

Some terminology that may be used in this description includes:

Bookplate
Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...
Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...

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