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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • very good
  • Hardcover
Condition
Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
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About This Item

Business Plus, March 1997. Hardcover . Very Good.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
The Next Chapter Book Mart US (US)
Bookseller's Inventory #
41430
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
March 1997
Pages
272

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The Next Chapter Book Mart

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. If package is heavier than normal or oversized, custom shipping quotes are available upon request. We do not profit on shipping fees.

About the Seller

The Next Chapter Book Mart

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Holland, Michigan

About The Next Chapter Book Mart

The Next Chapter Book Mart is a family owned and operated used bookstore located in West Michigan. We strive to bring our customers quality literature.

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