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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used - Good
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Grand Central Publishing. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
5350155-6
Title
Selling the Invisible : A Field Guide to Modern Marketing
Author
Beckwith, Harry
Book Condition
Used - Good
Quantity Available
4
Binding
Paperback
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Grand Central Publishing
Place of Publication
New Delhi
This edition first published
March 1, 1998

Terms of Sale

Better World Books

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Mishawaka, Indiana

About Better World Books

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