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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Grand Central Publishing, 2012. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0446672319I5N01
Title
Selling the Invisible : A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Grand Central Publishing
Place of Publication
New Delhi
Date Published
2012

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About the Seller

ThriftBooks

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Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Acceptable
A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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