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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Grand Central Publishing, 2012. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Seller
ThriftBooks US (US)
Seller's Inventory #
G0446672319I3N10
Title
Selling the Invisible : A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Grand Central Publishing
Place of Publication
New Delhi
Date Published
2012

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About the Seller

ThriftBooks

Seller rating:
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Biblio member since 2018
Seattle, Washington

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