Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Seller
- ThriftBooks (US)
- Seller's Inventory #
- G0446672319I3N10
- Title
- Selling the Invisible : A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Publisher
- Grand Central Publishing
- Place of Publication
- New Delhi
- Date Published
- 2012
Terms of Sale
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