RADIUM HOT SPRINGS AT IDAHO SPRINGS, COLORADO, "NATURE'S WAY TO HEALTH"

N. P.: Privately printed, [1930]., 1930. First edition. 9" x 19 1/2" one sheet, folded into ten panels, printed on both sides in red and black, illustrated, map. Brochure advertises "miracle waters" that will "prevent more bodily ills than a modern drug store" and can be enjoyed along with tennis courts, a fine dance floor, and sumptuous meals. Although the actual radium content of these springs was (fortunately) quite low, promoters were not deterred from capitalizing on the early 20th Century fascination with radium's alleged power to cure rheumatism, high blood pressure, gastric ailments, alcoholism, and more. The brochure provides a chemical analysis of the waters, asserting that "the radium water you drink acts like a million little suns giving off the Alpha and Gamma rays, which act as tonic, stimulating the tissues, the glands, the nerves, and the internal organs." If that's not enough to convince you, perhaps you'll be swayed by the wisdom of the Indians, who "cured all their ills and made ready for the hunt" by camping out around the springs. No less a personage than "Chief Idaho," whose image graces the cover of the brochure, tells us that "Happy is the rheumatic that takes the Radium Baths and is cured; but more happy is the one that takes a Radium Bath every month and never has rheumatism." Very good copy.