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Japanese Global Strategy: Overseas Operations and Global Marketing

by Yamazaki, Katsuo

Book Condition: New

Book Description:

Palgrave Macmillan, 2019. Hardcover. New. 288 pages. 8.75x6.00x0.50 inches.
  • Title: Japanese Global Strategy: Overseas Operations and Global Marketing
  • Author: Yamazaki, Katsuo
  • Format/binding: Hardcover
  • Book condition: New
  • Quantity available: 1
  • Binding: Hardcover
  • ISBN 10: 113749736X
  • ISBN 13: 9781137497369
  • Publisher: Palgrave Macmillan
  • Date published: 2019

We have 1 copies available starting at £73.08

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Japanese Global Strategy: Overseas Operations and Global Marketing

Katsuo Yamazaki

Hardback. New. This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment.

Item Price
£73.08