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Integrated Marketing Communications : Putting It Together and Making It Work by Don E. Schultz; Robert F. Lauterborn; Stanley I. Tannenbaum - Hardcover - 1993 - from ThriftBooks and Biblio.co.uk

Integrated Marketing Communications : Putting It Together and Making It Work

by Don E. Schultz; Robert F. Lauterborn; Stanley I. Tannenbaum

Condition: Good


McGraw-Hill Companies, The, 1993. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.


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Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps aro...[more]
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf. A...[more]

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