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Integrated Marketing Communications: Putting It Together & Making It Work
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Integrated Marketing Communications: Putting It Together & Making It Work Hardcover - 1993

by Don E. Schultz; Stanley I. Tannenbaum; Robert F. Lauterborn


From the publisher

Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.

Details

  • Title Integrated Marketing Communications: Putting It Together & Making It Work
  • Author Don E. Schultz; Stanley I. Tannenbaum; Robert F. Lauterborn
  • Binding Hardcover
  • Edition Third Printing
  • Language ENG
  • Publisher McGraw-Hill, Lincolnwood, IL, U.S.A.
  • Date 1993-01
  • ISBN 9780844233635
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Integrated Marketing Communications: Putting It Together & Making It Work

Integrated Marketing Communications: Putting It Together & Making It Work

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Integrated Marketing Communications : Putting It Together and Making It Work
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Integrated Marketing Communications : Putting It Together and Making It Work

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Integrated Marketing Communications: Putting It Together & Making It Work

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Integrated Marketing Communications : Putting It Together and Making It Work

Integrated Marketing Communications : Putting It Together and Making It Work

by Don E. Schultz; Robert F. Lauterborn; Stanley I. Tannenbaum

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Integrated Marketing Communications : Putting It Together and Making It Work

Integrated Marketing Communications : Putting It Together and Making It Work

by Don E. Schultz; Robert F. Lauterborn; Stanley I. Tannenbaum

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Integrated Marketing Communications : Putting It Together and Making It Work
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Integrated Marketing Communications : Putting It Together and Making It Work

by Tannenbaum, Stanley I., Schultz, Don E., Lauterborn, Robert F

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Integrated Marketing Communications: Putting It Together & Making It Work
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Integrated Marketing Communications: Putting It Together & Making It Work

by Don E. Schultz; Stanley I. Tannenbaum; Robert F. Lauterborn

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Integrated Marketing Communications: Putting It Together & Making It Work
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Integrated Marketing Communications: Putting It Together & Making It Work

by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

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Integrated Marketing Communications: Putting It Together & Making It Work
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Integrated Marketing Communications: Putting It Together & Making It Work

by Don E. Schultz; Stanley I. Tannenbaum; Robert F. Lauterborn

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Hardcover
ISBN 10 / ISBN 13
9780844233635 / 0844233633
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