Golden Dreams" – Teaser Calendar

Cincinnati, Ohio: Kaeser & Blair Incorporated, [1957] . Used; Like New/Used; Like New. Original heavy cardstock tall format bi-folio "Exclusive! Teaser Calendar: Radically Different...Exotic...Tormenting..." 2 pp, 11 x 19 inches, advertising "The Revolutionary, Vivacious, Unique, Intriguing, K&B T's Calendars!" and featuring sample calendar pages with Marilyn Monroe's famous "Golden Dreams" photo by Tom Kelley opposite another pin-up image of an unidentified model titled "The Charmer," each with small silver overlays to the model's chest ("censored on samples only") and also including two colorful dress illustrations on plastic overlays, designed to further cover the exposed figures. Folder opens to two facing mounted black paper pages, each with a mounted color image, and also each including a sample January 1957 calendar sheet and featuring a sample text which might be ordered in a custom print run ("Highway Motor Service....Free Coffee to Truck Drivers"), the lower folder mount including pricing details for bulk orders. Separations along the spine, significant stains, edge and spine wear, small tears or chips, nevertheless a very unusual survival featuring an iconic Marilyn Monroe image in a highly amusing context. 
The famous Golden Dreams pose was taken in 1949 by Tom Kelley and like many of his cheesecake nude photos was distributed as a generic pose for use by pin-up painters. The supposedly anonymous arrangement, of posing for photographs solely to be used by pin-up artists, allowed Monroe pose naked while progressing her career as a Hollywood starlet (she played 7 bit parts during the 1940s).  The pose became iconic when Hugh Hefner used the four year old photo to launch his new magazine Playboy in 1953 and although this 1956 calendar sample used the image several years after this, and indeed also after Marilyn had become famous with Niagara, Gentlemen Prefer Blondes &  How to Marry a Millionaire - she remains uncredited on the publication.