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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players

Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players

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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players

by D'Alessandro, David F.;Owens, Michele

  • Used
  • as new
  • Paperback
  • first
Condition
As New/Fine
ISBN 10
0071362932
ISBN 13
9780071362931
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Saginaw, Michigan, United States
Item Price
£4.98
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About This Item

Blacklick, Ohio, U.S.A.: McGraw-Hill, 2001. Red paper over boards with gilt print on spine; 185 pages, index inclusive; solid binding; no internal marks; square corners; text block is bright and clean; dust jacket has the slightest rubbing, else fine; full number line.. First Edition/First Printing. Hardcover. As New/Fine. 8vo - over 7¾" - 9¾" tall. Book.

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Details

Bookseller
Riverhorsebooks US (US)
Bookseller's Inventory #
T5808
Title
Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
Author
D'Alessandro, David F.;Owens, Michele
Format/Binding
Paperback
Book Condition
New
Jacket Condition
Fine
Edition
First Edition/First Printing
ISBN 10
0071362932
ISBN 13
9780071362931
Publisher
McGraw-Hill
Place of Publication
Blacklick, Ohio, U.S.A.
Date Published
2001
Size
8vo - over 7¾" - 9¾" tall

Terms of Sale

Riverhorsebooks

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Riverhorsebooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2015
Saginaw, Michigan

About Riverhorsebooks

We are online-only booksellers...in business since 2000. We love books and book people, always trying our best to satisfy customer needs and wants; we have been five-star sellers since the start.

Glossary

Some terminology that may be used in this description includes:

Text Block
Most simply the inside pages of a book. More precisely, the block of paper formed by the cut and stacked pages of a book....
Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
Gilt
The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
Number Line
A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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