Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
by D'Alessandro, David F.;Owens, Michele
- Used
- as new
- Paperback
- first
- Condition
- As New/Fine
- ISBN 10
- 0071362932
- ISBN 13
- 9780071362931
- Seller
-
Saginaw, Michigan, United States
Payment Methods Accepted
About This Item
Blacklick, Ohio, U.S.A.: McGraw-Hill, 2001. Red paper over boards with gilt print on spine; 185 pages, index inclusive; solid binding; no internal marks; square corners; text block is bright and clean; dust jacket has the slightest rubbing, else fine; full number line.. First Edition/First Printing. Hardcover. As New/Fine. 8vo - over 7¾" - 9¾" tall. Book.
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Details
- Bookseller
- Riverhorsebooks (US)
- Bookseller's Inventory #
- T5808
- Title
- Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
- Author
- D'Alessandro, David F.;Owens, Michele
- Format/Binding
- Paperback
- Book Condition
- New
- Jacket Condition
- Fine
- Edition
- First Edition/First Printing
- ISBN 10
- 0071362932
- ISBN 13
- 9780071362931
- Publisher
- McGraw-Hill
- Place of Publication
- Blacklick, Ohio, U.S.A.
- Date Published
- 2001
- Size
- 8vo - over 7¾" - 9¾" tall
Terms of Sale
Riverhorsebooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Riverhorsebooks
Biblio member since 2015
Saginaw, Michigan
About Riverhorsebooks
We are online-only booksellers...in business since 2000. We love books and book people, always trying our best to satisfy customer needs and wants; we have been five-star sellers since the start.
Glossary
Some terminology that may be used in this description includes:
- Text Block
- Most simply the inside pages of a book. More precisely, the block of paper formed by the cut and stacked pages of a book....
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...