Description:
New York, NY: McGraw-Hill Companies, 2001. Hard cover. Good in good dust jacket. Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover IN DUST JACKET CONDITION GOOD-PUBLISHED BY MCGRAW-HILL. COPYRIGHT 2001--185 PAGES. ) David F. D'Alessandro (Author), Michele Owens (Author) Powerful lessons on... Sewn binding. Cloth over boards. With dust jacket. 185 p. Audience: General/trade. Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover IN DUST JACKET CONDITION GOOD-PUBLISHED BY MCGRAW-HILL. COPYRIGHT 2001--185 PAGES. ) David F. D'Alessandro (Author), Michele Owens (Author) Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David DÂAlessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained…
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Brand Warfare: 10 Rules for Building the Killer Brand Hardcover - 2001
by David F. D'Alessandro; Michele Owens (With)
Details
- Title Brand Warfare: 10 Rules for Building the Killer Brand
- Author David F. D'Alessandro; Michele Owens (With)
- Binding Hardcover
- Edition First Edition
- Pages 185
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
- Date 2001-03
- ISBN 9780071362931 / 0071362932
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.31 x 6.24 x 0.82 in (23.65 x 15.85 x 2.08 cm)
- Library of Congress subjects Brand name products, Product management
- Library of Congress Catalog Number 2001268628
- Dewey Decimal Code 658.827
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Brand Warfare: 10 Rules for Building the Killer Brand
by D'Alessandro, David F, and Owens, Michele
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- Used - Good in good dust jacket. Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover IN DUST JACKET CONDITION GOOD-PUBLISH
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Brand Warfare: 10 Rules for Building the Killer Brand
by D'Alessandro, David F., Owens, Michele
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Brand Warfare: 10 Rules for Building the Killer Brand
by D'Alessandro, David F., Owens, Michele
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Brand Warfare: 10 Rules for Building the Killer Brand
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Brand Warfare: 10 Rules for Building the Killer Brand
by D'Alessandro, David F.,Owens, Michele
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McGraw-Hill, 3/8/2001 12:00:01 AM. hardcover. Good. 0.9055 in x 9.3307 in x 6.3780 in. This is a used book in good condition and may show some signs of use or wear .
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Brand Warfare: 10 Rules for Building the Killer Brand
by D'Alessandro, David F.,Owens, Michele
- Used
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McGraw-Hill, 3/8/2001 12:00:01 AM. hardcover. Good. 0.9055 in x 9.3307 in x 6.3780 in. This is a used book in good condition and may show some signs of use or wear .
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Brand Warfare : 10 Rules for Building the Killer Brand
by Owens, Michelle, D'Alessandro, David
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- 9780071362931 / 0071362932
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McGraw-Hill Education. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Brand Warfare : 10 Rules for Building the Killer Brand
by Michelle Owens; David D'Alessandro
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McGraw-Hill Trade, 2001. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Brand Warfare: 10 Rules for Building the Killer Brand
by David F. D'Alessandro; Michele Owens
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Brand Warfare : 10 Rules for Building the Killer Brand
by Owens, Michelle, D'Alessandro, David
- Used
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9780071362931 / 0071362932
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