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Big Brands Big Trouble: Lessons Learned the Hard Way  - 1st Edition/1st  Printing

Big Brands Big Trouble: Lessons Learned the Hard Way - 1st Edition/1st Printing

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Big Brands Big Trouble: Lessons Learned the Hard Way - 1st Edition/1st Printing

by Trout, Jack

  • Used
  • Hardcover
  • first
Condition
Very Good+ in Very Good+ dust jacket
ISBN 10
0471414328
ISBN 13
9780471414322
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About This Item

New York: John Wiley & Sons, Inc.. Very Good+ in Very Good+ dust jacket. 2001. First Edition; First Printing. Hardcover. 0471414328 . First edition/first printing in Very Good+ condition in alike dust jacket with light edgewear; In this book, Jack Trout shares his experience as the head of global marketing for some of the world's largest companies. He discusses the challenges and lessons he learned from working with some of the world's most iconic brands, including Ford, GE, and Intel.; 8vo; 223 pages .

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Details

Bookseller
Books Tell You Why, Inc. US (US)
Bookseller's Inventory #
35046
Title
Big Brands Big Trouble: Lessons Learned the Hard Way - 1st Edition/1st Printing
Author
Trout, Jack
Format/Binding
Hardcover
Book Condition
Used - Very Good+ in Very Good+ dust jacket
Edition
First Edition; First Printing
ISBN 10
0471414328
ISBN 13
9780471414322
Publisher
John Wiley & Sons, Inc.
Place of Publication
New York
Date Published
2001

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About the Seller

Books Tell You Why, Inc.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Summerville, South Carolina

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Glossary

Some terminology that may be used in this description includes:

Good+
A term used to denote a condition a slight grade better than Good.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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