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Big Brands Big Trouble: Lessons Learned the Hard Way
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Big Brands Big Trouble: Lessons Learned the Hard Way Hardcover - 2001

by Jack Trout


Details

  • Title Big Brands Big Trouble: Lessons Learned the Hard Way
  • Author Jack Trout
  • Binding Hardcover
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York
  • Date 2001-09
  • ISBN 9780471414322 / 0471414328
  • Weight 1.11 lbs (0.50 kg)
  • Dimensions 9.32 x 6.54 x 0.89 in (23.67 x 16.61 x 2.26 cm)
  • Library of Congress subjects Success in business, Competition
  • Library of Congress Catalog Number 2002265702
  • Dewey Decimal Code 658.827

About the author

JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in twelve countries and a client list that includes AT&T, IBM, Merrill Lynch, Southwest Airlines, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics, including the bestselling Differentiate or Die (Wiley), Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity. Please visit Jack Trout at www.troutandpartners.com
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Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble: Lessons Learned the Hard Way

by Trout, Jack

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ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Big Brands Big Trouble: Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands Big Trouble: Lessons Learned the Hard Way

by Jack Trout

  • Used
  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Big Brands, Big Trouble : Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

  • Used
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ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Big Brands Big Trouble: Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands Big Trouble: Lessons Learned the Hard Way

by Jack Trout

  • Used
  • Hardcover
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Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Wiley, September 2001. Hardcover . Used - Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help!
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Big Brands, Big Trouble : Lessons Learned the Hard Way

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Jack Trout

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Wiley & Sons, Incorporated, John, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Big Brands Big Trouble: Lessons Learned the Hard Way

Big Brands Big Trouble: Lessons Learned the Hard Way

by Trout, Jack

  • Used
  • Hardcover
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Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Big Brands, Big Trouble : Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780471414322 / 0471414328
Quantity Available
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Big Brands, Big Trouble : Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780471414322 / 0471414328
Quantity Available
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Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Big Brands, Big Trouble : Lessons Learned the Hard Way
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Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

  • Used
Condition
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ISBN 10 / ISBN 13
9780471414322 / 0471414328
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Big Brands Big Trouble: Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands Big Trouble: Lessons Learned the Hard Way

by Trout, Jack

  • Used
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471414322 / 0471414328
Quantity Available
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