THE ASIAN MIND GAME: Westerner's Survival Manual. Unlocking the Hidden Agenda of the Asian Business Culture
by chu-chin-ning
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 1876066016
- ISBN 13
- 9781876066017
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
Payment Methods Accepted
About This Item
Paperback. Very Good.
Synopsis
This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to. It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle. Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly. She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world. In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C. Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children." Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia. With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.
Reviews
On Oct 6 2016, ReadBeFore Books said:
This is another very interesting book from the author of the best-selling book, "Thick Face, Black Heart".
The mind-set of the typical Asian is that the marketplace, or business environment, is a battlefield. An industry leader, or manager is compared against a military commander, for example.
Different strategies of dealing with your adversities or enemies are discussed, using examples from both Chinese and Japanese history.
These historical tales are interesting to read in their own right.
The modern Western idea of being able to obtain something that we call a win/win situation still seems to be largely foreign to them, the Asians. Their strategies are set up in the long term to bring about favourable results for their own countries.
It will be a long time before this ever happens, (i.e. before they develop a win/win strategy) because the Chinese thinking here is, "If you are not my master, then I am yours".
An interesting read for students of the way that our mind works, as it works, in different cultures, and in Asian mind-sets.
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR008168885
- Title
- THE ASIAN MIND GAME: Westerner's Survival Manual. Unlocking the Hidden Agenda of the Asian Business Culture
- Author
- chu-chin-ning
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 1876066016
- ISBN 13
- 9781876066017
- Publisher
- Stealth Productions
- Place of Publication
- Australia
- This edition first published
- 1995
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GORING BY SEA, West Sussex
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