Advertising

Paperback. Good.

Pearson Education, Limited. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

New. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and… Read more about this item

Pearson Education, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

London, United Kingdom: Pitman Publishing, 1991. Contents: Preface, Advertising and the Marketing Function, The Advertising Department, Types of Advertising, The Advertising Agency, Advertising Media: Above-the-line, Advertising Media: Below-the-Line, Sales Promotion, Sponsorship, Direct Mail and Direct. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions… Read more about this item

Garage A5 blue: Batsford, 1967. Hardback. Used: Acceptable. Hardback with dust jacket - 1967 - readable condition, front cover splitting from book and pencil scribble on back page, exlibrary

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

paperback. Good. Access codes and supplements are not guaranteed with used items.