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Paperback. Good.
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- Title Advertising
- Author Frank Jefkins
- Binding Paperback
- Edition Second Edition
- Pages 256
- Volumes 1
- Language ENG
- Publisher Trans-Atlantic Publications, London, United Kingdom
- Date June 1991
- ISBN 9780712108386 / 0712108386
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Advertising (M & E Handbook Series)
by Frank
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780712108386 / 0712108386
- Quantity Available
- 1
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GORING BY SEA, West Sussex, United Kingdom
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Advertising (M & E Handbook Series)
by Frank Jefkins
- Used
- Paperback
- Condition
- Used: Acceptable
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780712108386 / 0712108386
- Quantity Available
- 1
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Chester, United Kingdom
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£6.30£5.95 shipping to USA
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Trans-Atlantic Publications, 1991. Paperback. Used: Acceptable. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback - 1991 - fair condition, price clipped - - . Isbn 0712108386.
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Advertising (M and E Handbooks Ser.)
by Frank Jefkins
- Used
- Very Good
- Paperback
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- Used - Very Good
- Edition
- Second Edition
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780712108386 / 0712108386
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east Sussex, Aberdeen, United Kingdom
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London, United Kingdom: Pitman Publishing, 1991. Contents: Preface, Advertising and the Marketing Function, The Advertising Department, Types of Advertising, The Advertising Agency, Advertising Media: Above-the-line, Advertising Media: Below-the-Line, Sales Promotion, Sponsorship, Direct Mail and Direct. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Second Edition. Softcover. Very Good. 8vo - over 7¾" - 9¾" tall. Softcover.
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Advertising (M & E Handbook Series)
by Jefkins, Frank
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780712108386 / 0712108386
- Quantity Available
- 1
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Newport Coast, California, United States
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£35.48FREE shipping to USA
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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