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Advertising Paperback - 1991

by Frank Jefkins


Details

  • Title Advertising
  • Author Frank Jefkins
  • Binding Paperback
  • Edition Second Edition
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Trans-Atlantic Publications, London, United Kingdom
  • Date June 1991
  • ISBN 9780712108386 / 0712108386
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Advertising (M & E Handbook Series)

Advertising (M & E Handbook Series)

by Frank

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780712108386 / 0712108386
Quantity Available
1
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Good.
Item Price
£4.01
£8.57 shipping to USA
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Advertising (M & E Handbook Series)

by Frank Jefkins

  • Used
  • Paperback
Condition
Used: Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780712108386 / 0712108386
Quantity Available
1
Seller
Chester, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£6.30
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Description:
Trans-Atlantic Publications, 1991. Paperback. Used: Acceptable. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback - 1991 - fair condition, price clipped - - . Isbn 0712108386.
Item Price
£6.30
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Advertising (M and E Handbooks Ser.)

by Frank Jefkins

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Edition
Second Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780712108386 / 0712108386
Quantity Available
1
Seller
east Sussex, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
London, United Kingdom: Pitman Publishing, 1991. Contents: Preface, Advertising and the Marketing Function, The Advertising Department, Types of Advertising, The Advertising Agency, Advertising Media: Above-the-line, Advertising Media: Below-the-Line, Sales Promotion, Sponsorship, Direct Mail and Direct. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Second Edition. Softcover. Very Good. 8vo - over 7¾" - 9¾" tall. Softcover.
Item Price
£8.00
£18.00 shipping to USA
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Advertising (M & E Handbook Series)

by Jefkins, Frank

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780712108386 / 0712108386
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£35.48
FREE shipping to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
£35.48
FREE shipping to USA