Economics And Management of Franchising Networks (Contributions to Management Science) Paperback - 2004
by Windsperger, Josef [Editor]; Cliquet, Gérard [Editor]; Hendrikse, George [Editor]; Tuunanen, Mika [Editor];
From the rear cover
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
Details
- Title Economics And Management of Franchising Networks (Contributions to Management Science)
- Author Windsperger, Josef [Editor]; Cliquet, Gérard [Editor]; Hendrikse, George [Editor]; Tuunanen, Mika [Editor];
- Binding Paperback
- Edition Softcover reprin
- Pages 376
- Language ENG
- Publisher Physica
- Date 2004-07
- ISBN 9783790802023
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Economics and Management of Franchising Networks (Contributions to Management Science) [Paperback] Windsperger, Josef; Cliquet, Gérard; Hendrikse, George and Tuunanen, Mika
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Economics and Management of Franchising Networks (Contributions to Management Science)
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