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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd Paperback - 2011
by David McNally
This revised edition offers new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.
Details
- Title Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
- Author David McNally
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 168
- Volumes 1
- Language ENG
- Publisher Berrett-Koehler Publishers, San Francisco, California
- Date 2011-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9781605098104 / 1605098108
- Weight 0.5 lbs (0.23 kg)
- Dimensions 8.4 x 5.4 x 0.5 in (21.34 x 13.72 x 1.27 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Identity (Psychology), Brand name products
- Library of Congress Catalog Number 2010039201
- Dewey Decimal Code 158.1
Media reviews
Citations
- Reference and Research Bk News, 04/01/2011, Page 10
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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
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