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The Art of Promotion: Creating Distinction Through Innovative Production
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The Art of Promotion: Creating Distinction Through Innovative Production Techniques Vinyl bound - 2003

by Lisa L. Cyr


From the publisher

For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect on the cheap. to leverage the power of technology in design.

First line

The construction that houses the calendar is heavy and blocklike to symbolize a wall.

Details

  • Title The Art of Promotion: Creating Distinction Through Innovative Production Techniques
  • Author Lisa L. Cyr
  • Binding Vinyl-bound
  • Edition 1st Edition/Firs
  • Pages 158
  • Volumes 1
  • Language ENG
  • Publisher Rockport Publishers, Gloucester, Massachusetts
  • Date November 1, 2003
  • Illustrated Yes
  • ISBN 9781592530106 / 1592530109
  • Weight 2.19 lbs (0.99 kg)
  • Dimensions 11.14 x 12.36 x 0.72 in (28.30 x 31.39 x 1.83 cm)
  • Library of Congress Catalog Number 2003009401
  • Dewey Decimal Code 741.606

About the author

Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of "Brochure Design That Works" (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques

by Cyr, Lisa L

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The Art of Promotion : Creating Distinction Through Innovative Production Techniques
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques

by Cyr, Lisa L

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ISBN 10 / ISBN 13
9781592530106 / 1592530109
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques

by Cyr, Lisa L

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ISBN 10 / ISBN 13
9781592530106 / 1592530109
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The Art of Promotion : Creating Distinction Through Innovative Production Techniques

The Art of Promotion : Creating Distinction Through Innovative Production Techniques

by Lisa L. Cyr

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Art of Promotion: Creating Distinction Through Innovative Production Techniques
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Art of Promotion: Creating Distinction Through Innovative Production Techniques

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Art of Promotion: Creating Distinction Through Innovative Production Techniques
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Art of Promotion: Creating Distinction Through Innovative Production Techniques

by Cyr, Lisa L

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Rockport Publishers, United States, 2003. First Edition. Hardcover. Fine Condition. minimal shelf wear, a very nice copy, even the book itself is a piece of art with the flaps used as handles!! Size: Octavo. 160 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Arts & Photography; Graphic Design; Commercial; ISBN: 1592530109. ISBN/EAN: 9781592530106. Library of Congress No: 2003009401. Dewey Code: 741.6/068/8. Pictures of this item not already displayed here available upon request. Inventory No: 100966. . 9781592530106
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The Art of Promotion:Unique Production Techniques for Outstanding Graphic st 1
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by Lisa L Cyr

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