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Whatever You Think, Think the Opposite
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Whatever You Think, Think the Opposite Paperback - 2006

by Paul Arden


From the publisher

The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Details

  • Title Whatever You Think, Think the Opposite
  • Author Paul Arden
  • Binding Paperback
  • Edition 3/16/06
  • Pages 144
  • Volumes 1
  • Language ENG
  • Publisher Portfolio, New York, New York, U.S.A.
  • Date March 10, 2006
  • Illustrated Yes
  • ISBN 9781591841210 / 1591841216
  • Weight 0.41 lbs (0.19 kg)
  • Dimensions 6.96 x 4.84 x 0.53 in (17.68 x 12.29 x 1.35 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Success in business, Risk-taking (Psychology)
  • Library of Congress Catalog Number 2008299647
  • Dewey Decimal Code 658.403

About the author

Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books--It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride--focus on strategies for business and personal growth. He died in 2008.
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Whatever You Think, Think the Opposite
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Whatever You Think, Think the Opposite

by Add Arden, Paul

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Whatever You Think, Think the Opposite
Stock Photo: Cover May Be Different

Whatever You Think, Think the Opposite

by Arden, Paul

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9781591841210 / 1591841216
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Portfolio, 2006-03-10. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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