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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Hardcover - 2008
by Kellie A. McElhaney
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Details
- Title Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
- Author Kellie A. McElhaney
- Binding Hardcover
- Edition First Edition/Fi
- Pages 208
- Volumes 1
- Language ENG
- Publisher Berrett-Koehler Publishers, San Francisco, CA
- Date 2008-11
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781576754412 / 1576754413
- Weight 0.96 lbs (0.44 kg)
- Dimensions 9.34 x 6.54 x 0.81 in (23.72 x 16.61 x 2.06 cm)
- Library of Congress subjects Social responsibility of business, Brand name products
- Library of Congress Catalog Number 2008036675
- Dewey Decimal Code 658.408
Media reviews
Citations
- Reference and Research Bk News, 02/01/2009, Page 116
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand (AGENCY/DISTRIBUTED)
by Kellie A. McElhaney
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Berrett-Koehler Publishers, Incorporated, 2008. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
by Kellie A. McElhaney
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Just Good Business
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
by McElhaney, Kellie A
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