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Full Frontal PR: Building Buzz about Your Business, Your Product, or You
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Full Frontal PR: Building Buzz about Your Business, Your Product, or You Paperback - 2004 - 1st Edition

by Richard Laermer


From the publisher

Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop buzz about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the busin

First line

A FEW YEARS BACK, the low-budget box office battering ram The Blair Witch Project swept through suburbia and became the chatter around town.

Details

  • Title Full Frontal PR: Building Buzz about Your Business, Your Product, or You
  • Author Richard Laermer
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Bloomberg Press
  • Date November 1, 2004
  • ISBN 9781576601815 / 1576601811
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 9.04 x 5.56 x 0.79 in (22.96 x 14.12 x 2.01 cm)
  • Library of Congress Catalog Number 2004018340
  • Dewey Decimal Code 659.2
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
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