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Marketing Models: Multivariate Statistics and Marketing Analytics
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Marketing Models: Multivariate Statistics and Marketing Analytics Paperback - 2014

by Dr Dawn Iacobucci


Details

  • Title Marketing Models: Multivariate Statistics and Marketing Analytics
  • Author Dr Dawn Iacobucci
  • Binding Paperback
  • Pages 152
  • Volumes 1
  • Language ENG
  • Publisher Createspace Independent Publishing Platform
  • Date 2014-11
  • ISBN 9781502901873 / 1502901870
  • Weight 0.69 lbs (0.31 kg)
  • Dimensions 10 x 8 x 0.33 in (25.40 x 20.32 x 0.84 cm)

About the author

Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, and coauthor with Gilbert Churchill on the lead Marketing Research text.
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Marketing Models: Multivariate Statistics and Marketing Analytics
Stock Photo: Cover May Be Different

Marketing Models: Multivariate Statistics and Marketing Analytics

by Iacobucci, Dawn

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Paperback
ISBN 10 / ISBN 13
9781502901873 / 1502901870
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UsedVeryGood. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
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Marketing Models: Multivariate Statistics and Marketing Analytics

Marketing Models: Multivariate Statistics and Marketing Analytics

by Iacobucci, Dawn

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781502901873 / 1502901870
Quantity Available
1
Seller
Springfield, Virginia, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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Description:
CreateSpace Independent Publishing Platform, 2014-11-01. Paperback. Very Good. 10x8x0. Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund.
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£25.94
FREE shipping to USA