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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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The Physics of Brand: Understand the Forces Behind Brands That Matter Hardcover - 2016
by Aaron Keller; Renee Marino; Dan Wallace
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- Title The Physics of Brand: Understand the Forces Behind Brands That Matter
- Author Aaron Keller; Renee Marino; Dan Wallace
- Binding Hardcover
- Edition International Ed
- Pages 192
- Volumes 1
- Language ENG
- Publisher How Books
- Date 2016-07
- Illustrated Yes
- ISBN 9781440342677 / 1440342679
- Weight 1.8 lbs (0.82 kg)
- Dimensions 10.1 x 8.2 x 0.7 in (25.65 x 20.83 x 1.78 cm)
- Library of Congress subjects Advertising, Branding (Marketing)
- Library of Congress Catalog Number 2015043724
- Dewey Decimal Code 658.827
Media reviews
Citations
- Choice, 01/01/2017, Page 0
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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The Physics of Brand : Understand the Forces Behind Brands That Matter
by Aaron Keller; Dan Wallace; Renee Marino
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Adams Media Corporation, 2016. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Physics of Brand : Understand the Forces Behind Brands That Matter
by Aaron Keller; Dan Wallace; Renee Marino
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The Physics of Brand : Understand the Forces Behind Brands That Matter
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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HOW Books, 2016-07-21. Hardcover. Very Good. Very Good text, typical light reading wear to cover and edges.. Biblio's shipping charge based on a 2 lb weight. Oversize and heavy books will require an additional shipping charge.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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The Physics of Brand: Understand the Forces Behind Brands That Matter
by Aaron; Marino, Renee; Wallace, Dan Keller
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If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society.The authors leave a smile in your mind as they weave neuroscience, micro and macroeconomics and systems thinking into a narrative equally rewarding for general managers, marketers and finance leaders. If you think branding is limited to communication, sales conversions, or logo design, this book will expand your worldview. If you want a more precise method to value brands, this book will light your hair on fire. Through the Time Model, you'll learn why first moments are vital in creating long term brand memories, and you'll find out how to design moments that lead to emotional engagement. You will also learn why time spent with a brand is an important and under-appreciated indicator of…
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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How Design Books, 2016. Hardcover. New. 176 pages. 10.50x8.25x0.75 inches.
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